Barry Katz

巴里·卡茨◆ Dr. Katz was the first person invited to join IDEO as a Fellow, and has helped to define that role through his ongoing involvement in IDEO project work.
◆ Outside of IDEO Barry is Professor of Industrial and Interaction Design at the California College of the Arts in San Francisco, and Consulting Professor in the Design Group, Department of Mechanical Engineering, at Stanford.
◆ He is the author of six books, including (with Tim Brown) Change By Design, and most recently, Make it New: The History of Silicon Valley Design (MIT Press, 2015). Barry brings his expertise in the history and theory of design to bear on his work with IDEO project teams, where he has engaged in front-end research on projects ranging from MRI imaging to credit cards to pharmaceuticals. His “Narrative Prototypes” typically result in briefs to design teams and presentations to clients.

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